Lenticular / 3D Counter Mats
Our most spectacular counter mat! Increase the 'WOW' factor of any promotion by literally adding another dimension. Promote multiple messages in the same space, grab attention with changing images or motion, draw viewers into your message with realistic 3-D depth and shape. Clients will be mesmerized as your message comes to life through these lenticular processes dramatically increasing the impact of your promotional message.
The LENTICULAR LENS SUFACE MATERIAL is made up of parallel rows of optical lenses that magnify and show to the eye only a small portion of the image printed under it. These raised lenses comprise the surface of the counter mat. All lenticular prints are completed by printing direct to the under-side of the lens using state-of-the-art offset printing presses. BetterMousepads.com offers five base material options available in a number of different thicknesses. Of the five, Heavy Duty Rubber and the economical Medium Duty Foam are the most popular. Light Duty, Peel&Place®, and Barely There™ are also available.
3-D takes advantage of the fact that we have two eyes that see everything from a slightly different perspective (parallax) to create the illusion of 3-D. To understand how this works, do the following simple experiment. Hold your hand out at arms length with your thumb up. Close your left eye so you're looking through only your right eye. Mentally note the position of the background behind your thumb. Now open your left eye and close your right eye. Looking through your left eye, notice that the background has shifted. This shift is referred to as "parallax". Each eye sees a different view of your thumb and the background. When these views are combined in your brain you see a 3-D view of your thumb. With 3-D lenticular, the image is constructed so that a different version or view of the print is visible through the lens to each eye. This allows your brain to register what your eyes are seeing as 3-D depth. The rows of lenticular lens are aligned vertically and as the view shifts from side to side, each eye is presented with its own slightly different perspective of the objects on the counter mat, giving the impression of true depth.>
Flip allows two pictures called "phases" or "frames" to be printed on one counter mat. As the viewer moves, the visible picture changes from one image to the other. Horizontal lenticular lenses focus on one or the other image as the view shifts from top to bottom. Art elements may be included in both frames so they are always visible.
Motion/Morph/Animation/Zoom counter mats are similar to flips, but use more than two pictures or "frames" arranged in a sequential order to create the illusion of movement (Motion & Animation), transformation (Morph), or an image increasing or decreasing in size (Zoom). Generally, a common background is used with only certain elements changing in each frame.
Multiple Effects can be included on one counter mat. A common combination is the 3-D/Flip which combines the 3-D and Flip lenticular effects. One or both images in the flip can be three dimensional.
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